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Product to Story
From scattered video content to a cohesive brand narrative, I transformed Shonen Soda's social presence by uncovering the story at its heart.
The Result
Working within their established visual identity, I brought their social feed to life with content that makes audiences smile – and thirst for more, which resulted in Shonen Soda's first deal in a big box store!
The Challenge
When I joined Shonen, the founder had run out of content ideas. He was trying to sell soda without a clear message. Their social feeds lacked cohesion and purpose, despite having distinctive packaging and flavors.
Let's get to work!
Location
Los Angeles County, CA, USA
Contact
sydneykcarson
@gmail.com
914-356-3185
Follow
Finding The
Story
Joy
Nostalgia
The founder's childhood memories of Japanese soda aisles inspired a content strategy that celebrates freedom, discovery, and the joy of trying new flavors.